On Tuesday, we got to hear from a representative of the OU Residential Colleges. The speaker told us all about the ideas behind the colleges, what they offer, how they're structured and more. After this presentation, it's safe to say I had numerous questions floating in my head. I hadn't realized the colleges would be open in the fall, let alone finished building in the next year (based on OU's past construction projects). To compare the Residential College's marketing strategies, we each had to visit a student housing residence and pay attention to their marketing style. I toured Crimson Park on Classen Blvd. Upon walking in, the first question they asked me determined how they strategically marketed to me.
One question that determined my entire touring experience: "Where do you currently live?"
Within two minutes of being in the building, I was asked this question. After I let my tour guide know I currently live in a sorority house, I was showered with incentives on why I should live in Crimson Park next fall. The marketing strategy Crimson Park has in place for "groups" (i.e. sororities, fraternities, band, social organizations) appealed to me, a member of a sorority. The deals are as follows:
Groups of 10-24 Active Members:
I liked the way Crimson Park's message felt tailored to me. The man that explained these group deals to me also seemed extremely enthusiastic, which made it that much more exciting to visit. I left the tour with a Crimson Park pen and a bottle opener (bc college kids, am I right). In addition to the group deals, Crimson Park has a pool, exercise room and numerous floor plans for an affordable price. Overall, I give their marketing team an A+ for knowing how to make the touring experience feel personal. If college kids are trying to save money and/or give money to their organization, Crimson Park is definitely the answer!