Wow, I can't believe it's already the end of the semester.
PR Writing was a class I looked forward to taking. I originally knew a little about press releases, some about fact sheets and had heard of a pitch, but this class gave me the opportunity to craft all of these, and more, from start to finish.
There are many things I can pick up on now that I couldn't before. First, the importance of the inverted pyramid. In all PR writing it's crucial to give newsworthy information quickly and concisely, which I got to practice on almost every assignment. In the first days of this course, I was a bit afraid of the assignments. I would look over the week's "introduction," and be afraid I couldn't adhere to every guideline asked of me. I got more familiar and comfortable with the process as the course went on, and I enjoyed the challenge of meeting all the requirements each week. I felt like I "turned the corner" after writing the news releases. This is because releases are very strategic and important in PR, and after making two releases that I was sincerely proud of, I knew I could do anything else the course handed me.
I take a lot of pride in the backgrounder and pitch assignments, for different reasons. The backgrounder is very out of my comfort zone because it is strictly fact-checked information that isn't necessarily as interesting to read as many other writing types. For the pitch, I had heard of pitches several times but never got to try to write one myself until this class. I asked my sister for example pitches she was written through her job, and it was really cool to know that the assignment we did for this class is very similar to what we will most likely be doing in the future.
Looking back, I probably could have written a better Op-Ed. I Googled ideas for topics for my op-ed and wrote about one I found ("Do you think Facebook is becoming a has-been?"). Although it was interesting and something I was able to write about, I think that if I would have picked something I enjoyed and was more passionate about I could have written a better article. I will say, however, I gave full effort on every assignment so that I could use them for my online portfolio experiences in the print writing section. Check it out on this website!
I grew a lot in PR writing. I now am familiar with several PR writing types and have experience writing in each of them. These assignments have given me a point of reference within my internship; if I'm ever asked to write one of the types of writings we have practiced, I look back at my previous assignments for examples. This class was very beneficial for me and I plan to keep my assignments saved to help me in the future!