This week in PR Publications, we were given a very simple first assignment: watch the movie “Inside Out.” Although I was thankful for such a simple assignment, I questioned the movie’s importance and relevance to PR Publications. I quickly found out how much I could learn from the movie simply by discussing the process of its creation.
Inside Out is a unique (and adorable) movie that takes place mostly inside of the main character’s mind. After watching the movie individually, as a class we watched “The Story Behind the Story,” which explains how the original idea for the film changed and transformed numerous times before deciding on its final version. It turns out the back story of this movie has sparked interests of many. This trial-and-error process depicts the steps of the brainstorming and design processes: empathize, define, ideate, prototype and test.
Getting to see how each of these steps work together and build off of each other is interesting, and it helps me understand that true creativity takes work, and time. I am excited to see how PR Publications will challenge my creativity this semester. Additionally, I'm excited to put my creative skills to work with Adobe programs, since I have little to no experience with them thus far. I loved how this class started out, and I can't wait to create creative work to add to my online portfolio!