This week, we began our first design: a business card.
Over the weekend, we were to look up competitors, aspirations, logos, color schemes, etc. for a company of our choice, so that we could understand the brand before making the design. For this project, I chose Carnival Corporation (Carnival Cruise Line).
Going in to Tuesday's class, I was confident in my understanding of Carnival Corporation's corporate culture, colors, themes, wants, needs, competitors and more. However, I quickly realized that although I knew all of these details, I did not brainstorm the layout of my business card before actually beginning to do it in class. This caused me to spend a lot of time thinking and a lot less doing. To be honest, I expected Croom to walk us through the process, giving us tips and suggestions as we go. This was wishful thinking. The business card was the first opportunity for us to independently work on InDesign and discover different tools, which quickly made it feel like a free for all.
The first 20 minutes of class, I had to remind myself to be patient and keep trying. After a couple of minutes, though, I actually found that I knew more than I thought I did. On Tuesday, I only got to finish the front of my business card, but I was very proud of how it looked. Shout out to Croom for teaching me the Clipping Path and gradient feather tools, because those two seemed to be the reason the front of my design came together.
Between Tuesday and Thursday, I brainstormed for awhile about the back of my business card. I put my ideas to life, and here is my final creation:
I feel that I've accurately used Carnival Corporation's color schemes, logos, simplicity and typography, and I'm happy with the way my business card turned out. My creativity is nowhere near its peak, but the business card design project forced me to put my foot in the door. I can't wait for our next project!