What were you asked to do?
This week, we wrote a Public Service Announcement. We wrote as if we were the programming director for PRSSA, wanting students to attend a chapter inclusive panel.
What can you pick up on now that you couldn't before?
Before, I knew that PSA's were most commonly spoken. I did not, however, know that PSA's are in the two-column, SFX/Voice format. In writing for mass media, we practiced this format, but I hadn't had any experience with it until this assignment. I love the simplicity of the layout!
What else would you like to know about this skill set?
I would love to know how professionals are able to write PSA's with a lot of information, forced to stuff into a 30 or 60-second time. This assignment just explains how important it is to write concisely.
How does this particular skill set jive with your expectations of the responsibilities held by a public relations professional?
Like I said, writing concisely is important for PR professionals. Every word matters, and, in PSAs especially, every word could be payed for and should not be wasted. PR professionals must be talented in writing, but also in knowing what is important enough to be written.
How do you see this particular skill set helping you in your career?
Being able to know the format and rules for other types of media writing is going to help me in my career. I often see my creative media production friends working on two-column designed assignments, but this week I got to do one myself. Being adaptable with writing types is important, and I'm excited to learn about other writing types!