This week in PR Writing, we have been asked to look into the details of what makes a news story effective. These details, such as the elements of mass appeal, "The Big Five," the ABCs of journalism, inverted pyramid, ledes, bridges and body, work together to convey news: a story that gives the people what they want AND need.
Before this week's readings, I was aware of the importance of using inverted pyramid style so that reader's can be told what's important immediately. However, I didn't know that the lead is supposed to be approximately 30 words (1-2 thin paragraphs). This general guideline shows the importance of saying what matters, first and fast. I'd like to have practice with writing news leads, because I know it takes planning and outlining the most important details of a story quickly and conveying the points effectively.
The elements of the news are extremely important for PR professionals to be aware of, because it's our job to plan, organize, communicate, reflect and prepare for anything in any given scenario. Like I said before, news is what people want and need, and it is expected that PR professionals are able to communicate this to them. Knowing what elements make a news story more intriguing and informative is a helpful skill in this career, as what we must be best at is writing and communicating.
I'm excited to put these skills to the test in the future.